DLG. isn’t just making songs – he’s building a world you want to live in. With over 50 million streams, a rapidly growing fanbase, and industry buzz humming louder by the day, David De La Garza (aka DLG.) is stepping confidently into his moment. His new single “Rich Man” is the opening chapter of his debut album, and it feels like both a mission statement and a warning shot.
The track marks a shift. Where past releases flirted with hip-hop and alt-pop, “Rich Man” dives headfirst into shimmering indie/alternative waters. Think: the expansive textures of Tame Impala paired with the emotional weight of a soulful songwriter who’s clearly lived through a few things. DLG.’s voice is warm, raw, and striking — it pulls you close like a late-night conversation, then lifts you up on choruses built to echo through summer festivals.
Lyrically, he’s not here to flex. Quite the opposite. “Rich Man” is a self-check, a reminder not to lose yourself chasing the wrong prizes. Or as DLG. puts it himself: “a reminder to my future self that being a rich man isn’t worth drowning in quicksand.” It’s sharp, reflective, and refreshingly grounded — a sentiment that sticks with you long after the synths fade out.
Born in Austin and now posted up in LA, DLG. has always kept his art close to home. His upcoming album even features artwork created alongside his mother, an award-winning painter and sculptor. It’s this mix of deep roots and sky-high ambition that makes his music feel so human.
With “Rich Man” kicking things off and his first headline tour launching May 1st in LA, it’s not a stretch to say DLG. is gearing up for something big. Get on board now — the horizon’s looking golden.
