There are music videos that illustrate a song, and there are music videos that deepen it. With the visual companion to ‘Joina’ – her powerful new single addressing substance addiction and the ties that hold communities together – South African artist iSandi is very much in the business of the latter.
Released today, the video arrives three weeks after the single itself landed, and the timing feels right. ‘Joina’ is the kind of track that rewards patience — a song built on Afro-experimental textures and a genuine moral clarity, produced by Mark Beling and mastered at Sterling Sound, it has already been finding its audience. Now it has a face.
iSandi is an artist who has always understood that storytelling is the engine beneath the music. Raised in the rural Eastern Cape on folklore and fairytale, she brings that instinct to everything she makes — and a visual medium suits her well. ‘Joina’ is a call for unity, for compassion, for the kind of collective responsibility that doesn’t make headlines but quietly holds the world together. Seeing that rendered on screen, in the hands of an artist this purposeful, feels genuinely exciting.
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The single forms part of RADA Unearthed Volume 3, a compilation from the humanitarian organisation whose royalties flow back into community projects. A new iSandi EP is due later in 2026. Watch the premiere of the ‘Joina’ video above.
