Real estate marketing approaches have continued to evolve with technological advances in recent years, with immersive 3D home tours enhancing the experience of prospective buyers and in turn widening the market for agents. With high-quality 3D tours now a live option in real estate marketing packages, agents can offer buyers an interactive experience that provides a real sense of a property’s layout and flow without requiring them to be physically present at an inspection. At BWRM, we’re using our creativity and cutting edge technological programs to create 3D virtual tours that give buyers a realistic sense of their prospective new home from a remote location.
Immersive Virtual Experiences make a Difference
As major tech platforms like Meta and Zoom strive to improve virtual experiences, the real estate industry is adopting similar innovations to meet the needs of digital-savvy buyers. Many big tech companies envision a more immersive internet, which has paved the way for 3D tours that offer unparalleled transparency and interaction with properties. Buyers no longer have to rely solely on traditional photography or even videos to get a feel for a home; instead, they can experience every room from multiple angles, adjusting their perspective and moving through the space as if they were there.
BWRM’s 3D tours integrate this level of interaction, giving buyers a more engaging, informative experience that photos alone can’t deliver. This experience is especially useful in today’s market, where the ability to quickly assess a property can make a difference in a prospective buyer’s decision making.
Engaging First Impressions
Virtual tours are another exciting hook when it comes to making that all-important first impression on potential buyers perusing the market. In an industry where first impressions can engage a number of interested buyers leading to multiple interested parties, or kill it off, 3D tours provide an immersive first look that goes beyond traditional photos. By allowing buyers to get a greater sense of being in the home, potential purchasers are further along their home buying journey, leading to more efficient marketing campaigns and accelerating buyer interest and competition, and ultimately sales and increasing the prices paid for homes.
A Quick Sale is a Good Sale
For real estate agents, 3D tours simplify the process of qualifying potential buyers. Rather than scheduling numerous in-person visits for clients who may not be genuinely interested, agents can offer 3D tours as a pre-screening tool. Buyers who complete a 3D tour have a much clearer idea of the property, so when they do schedule an in-person viewing, they’re more likely to be serious about the purchase.
This increased efficiency benefits agents, buyers, and sellers alike, making the selling process more streamlined and focused. At BWRM, we’ve seen how 3D tours not only attract more interested buyers but also save valuable time for everyone involved in the transaction.
Access to a Larger Market
For out-of-town or international buyers, seeing a property in person may not always be feasible. 3D tours bridge this gap, allowing buyers from anywhere in the world to tour a home without needing to travel. Today more than ever, people often need to quickly relocate for work or personal reasons, so the ability to experience a home remotely can be a game-changer.
BWRM’s 3D tours ensure that every detail of the property is accessible to prospective buyers, regardless of their location. This broadened access can increase the pool of interested buyers, leading to quicker sales and often higher offers as more people engage with the property.
Creating an Emotional Connection
While selling and buying homes is serious business, immersive 3D tours can add a sense of fun to any campaign, and a bit of the ‘wow factor’ that comes from the technology’s capabilities.
It’s another way into the key real estate marketing need of creating and fostering an emotional connection between a prospective buyer and the home for sale. 3D tours give buyers a chance to put themselves in the picture, imagining how their daily lives would unfold there, and the potential of each room to meet their future needs. This emotional engagement is powerful, as it helps buyers feel a personal connection to the property, making them more likely to move forward with an offer.
Flexible, without the Need to Bend Over Backwards
3D virtual reality tours also offer flexibility when it comes to multiple viewings of a listing. While the open might be scheduled for mid-morning on a weekend, a buyer might want a sense of a property during the week, in the afternoon or evening, or perhaps even at night to get the sense of the effect of a streetlight or neighbouring property.
The weather might be bad (or good) during an inspection, but what does the property look like when it’s not raining, or in a different season when the sun is a different height in the sky?
By using 3D tours to showcase a property’s unique features and layout, BWRM enables buyers to answer these questions remotely, without the need for multiple inspections over multiple timeframes. It adds to the story an agent can tell a buyer, offering them a level of assurance, previously unheard of, adding value to a property and increasing a buyer’s level of trust in the negotiations and an agent’s brand and reputation within the community.
The Future of Real Estate: Virtual Innovation
As the real estate industry embraces digital innovations, 3D home tours are only going to become even more essential. Buyers today expect high-quality, accessible virtual experiences, and with tech giants like Meta and Zoom leading the way in creating immersive digital spaces, real estate is following suit.
Zoom founder Eric Yuan is on the record as saying he wants to add other sensations beyond sight and sound to virtual encounters (smelling the coffee and feeling the handshake during virtual meetings, for example) – while we’re not there yet, there may come a day where a 3D virtual home tour offers this level of experience: the feel internal and external finishes, perhaps, the cool marble of the kitchen benchtop, the new carpet underfoot, or the fragrance of the flowers blooming in the garden, or even the smell and feel of the afternoon sea or forest breeze at a coastal or mountain home.
At BWRM, we’re excited to be at the forefront of this evolution, offering agents and buyers a level of engagement and transparency that truly enhances the buying experience. Our commitment to innovation means that every property listed with us is presented to its fullest potential, giving buyers an immersive experience that makes a lasting impression.
