A Creative Guide To Promoting An Upcoming Music Event

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a creative guide to promoting an upcoming music event
Vector music poster for karaoke party with a studio microphone, a singing mouth and a pink calligraphic inscription on a black background. Suitable for advertising poster, banner, flyer, invitation

Are you looking forward to generating a lot of buzz for your next music event? Whether you’re an event promoter or a band member, you need a multitude of people to attend the event.

Unfortunately, it takes more than your featured artist’s melodious voice to get music fans to attend such events. And if you aren’t willing to promote your concert, you’ll likely experience a huge disappointment.

Luckily, a strategic music event promotion will likely gain you more attendees. Ensure your fans and locals know about the event, where it will go down, at what time, and who will perform.

It’s advisable to take advantage of promotional products such as t-shirts or caps to reach your local target audience. Continue reading to learn more about creative tips to promote your upcoming music event.

a creative guide to promoting an upcoming music event

Incorporate Physical Advertising

The average adult spends a considerable amount of time online. That’s why most events are advertised online. Although digital advertising allows you to reach many fans simultaneously, you should not neglect physical advertising.

While traditional promotion seems outdated, it actually works for several reasons. First, many people spending time online doesn’t mean that every fan does. And concentrating on advertising your music event on social media might exclude some die-hard fans.

Secondly, a uniquely designed concert poster will likely attract a large local audience.

Finally, as long as you put up the posters with permission, you don’t have to pay for anything. The only expense you incur is the printing cost, thus enabling you to save some dollars.

Incidentally, don’t give in to thoughts that no one cares about posters in this era. On the contrary, music enthusiasts pay attention to anything that informs them about what their favourite musician is up to. So, give posters a try! You might be surprised at how well it goes. As the saying goes, old is gold.’

Use Paid Ads

You must be willing to spend to get results. Paid ads can help you gain a massive audience in no time, especially if tailored perfectly and uploaded on leading platforms.

For example, social media ads are ideal for attracting thousands of fans. They also allow the promoter to target fans based on their likes, location, and age. As a result, they increase your chances of targeting the right audience for your upcoming event.

Involve The Performers

It’s more likely that your music concert isn’t a one-person thing. You’ve probably invited two or more performers. In such a case, you should involve them in your promotions.

Once you’ve picked your performers and signed the deal, ask them how they can help promote the event. They, too, would want to perform in front of many fans, and their efforts to ensure more people attend the concert will see to that.

Take Advantage Of The Press And Free Listings

Event listing websites don’t charge any fees. They’re also ideal sites where people can find
concerts of their favourite performers. Take advantage of such platforms to reach a large
audience. All you need to do is share your event and leave the rest to your fans.

When advertising your concert on event listing websites, consider incorporating several pictures, creative artwork, and exciting details about your show and the performers to help your audience learn more about the event.

Also, the local press can be a powerful medium to broadcast your upcoming concert.

Therefore, don’t shy away from approaching your local radio stations. Many people listen to the radio, and radio hosts always look for something to talk about. Who knows, they might be waiting for a music event like yours to discuss and rave about. And remember, go for the most popular radio stations.

Make Ticket-Booking Easy

The biggest mistake you can make when promoting your music event is making ticket booking challenging. Most fans willing to attend will have no choice but to ignore the concert.

Ensure the ticketing site or platform is fully functional, allowing fans to buy tickets with ease.

Some sites help sell tickets with a minimum setup period at no cost, making it easier for the seller and the attendees.

Avoid disappointing your fans by working with unreliable sites and poor payment methods.

Network With Similar Concerts

You’ll likely find your target attendees at similar concerts. It won’t hurt if you attend such events scheduled before yours. This move will help you network with other performers with a huge fanbase. You may consider inviting them to perform at your next show.

Furthermore, attending similar music events can help you determine which venues are perfect for your concert.

Parting Shot

Promoting your next music event shouldn’t be all that challenging. But you need to devise a strategy to reach as large an audience as possible. Consider applying the tips discussed above to attract more attendees to your concert and keep them coming back for more!

Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

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