Since bursting onto the music scene in June 2021, The Fur has amassed an impressive following with millions of streams from captivated listeners worldwide. The enigmatic artist has kept their true identity veiled in secrecy, but now, as anticipation for their debut album ‘We’re Going Under’ reaches its peak, the shroud of mystery begins to lift, revealing a remarkably talented songwriter and producer with an unyielding passion for pop music.
The first taste of this highly anticipated album comes in the form of ‘We’re Going Under,’ a euphoric and enthralling journey into The Fur’s musical universe. This synth-driven, fun-filled offering immediately beckons the audience into its irresistible embrace, with the featured artist Yvo (Yvonne Dahlbom) delivering captivating vocals that shine brightly throughout the track.
Hailing from the same artistic landscape of Sweden, the connection and chemistry between The Fur and Yvo are undeniable, resulting in a brilliantly written pop song that brims with relatability. Through their collaboration, the musicians discovered a common theme centered around breakups that lead to newfound happiness, crafting a compelling narrative that listeners can latch onto.
‘We’re Going Under’ not only offers a glimpse into The Fur’s multifaceted artistry but also showcases the artist’s ability to attract top-tier talent to the project. Produced with the expertise of Matthiah Byland, known for his work with industry titan Max Martin, the song boasts a Coldplay-inspired delicate piano intro that seamlessly transitions into a high-energy and enjoyable synth-pop anthem, sure to resonate with audiences far and wide.
Stream it here:
