Following the success of his debut single “Leaving You Behind” with Seeking Blue Records, Jim Alxndr teams up with artist and producer Lido on “Live in Pretend,” and asks those existential questions we ask ourselves we want to make sense of our universe, and how we fit into all of it.
“The idea that at the end of our lives we all turn into a ‘cosmic dust’. I thought the chords felt pretty ‘univers-y’ and had cosmic/milky way type vibes so with that idea in mind I thought it would be cool to write a song loosely about the expansiveness of our experience here on earth. I feel like this song was my entry point into accessing the place from which the other songs on the project came. Writing from a place of instinct and coming out with this song showed me that following my instinct with no predetermined idea of a destination can be incredibly productive and satisfying.”
Based in Melbourne, singer-songwriter and multi-instrumentalist is already an established producer having worked with Carley Rae Jepsen, Jack Garratt, Broods, and Eurovision contender Charley. As a solo artist Jim’s style lands somewhere between Indie-Pop and a pixelated version of alternative R&B, a unique style that has fared well in Australia with Triple J rotation, national press coverage and over 1M streams on his previous single “Fruit Salad.” With more music and live shows to come following the release of ‘Live In Pretend’, Jim is hopeful listeners connect with his mission to make it cool to talk about our feelings, even when they suck. “No matter what people are going through, I want my music to feel like a warm, comforting hug.”
“Live In Pretend”‘ releases on Seeking Blue Records on November 25th, 2022