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George Davies

Wide Open Marketing Problem

Footy is back!  But which footy am I referring to? Australia’s two main winter sporting codes, Rugby League and Australian Rules Football, are at constant odds...

Noise Vs. Music

Close your eyes. Imagine you’re listening to your favourite song, album, or artist.  Where are you?  Are you standing? Perhaps you’re sitting in a comfy chair?  Are you...

The Marketability of Sustainability

In the quest to phase out the prominence of single-use products in our day to day lives, could there be a solution in using...

Not Taking Metaphors Literally

Sayings, wives tales, nursery rhymes, and idioms. These catchy one liners that we are raised on, can often guide behaviours all throughout our lives....

Sandwich Warfare

A covert war is being waged. The battlegrounds are the gentrified inner city suburbs. Its antagonists are sandwich shops armed with good looking staff...

Reel Relaxation

If you told a 10 year old today that watching too much TV would turn their eyes square. They wouldn’t even so much as...

Poster Boys

Advertising is a constant in all of our lives, whether we are consuming it directly or indirectly. We are being marketed to in increasingly...

The Short Answer

If the answer is short, what is question? Well I’m glad you asked, because the question is also short/s? To be more specific, the question is...

Sideburn Summer

Hear ye, Hear ye. Stop what you’re doing, put your pencils down and listen up. For what I am about to tell you, requires...

Deviating From the Usual Programme

Is there an album that is near and dear to your heart by an artist whose other work you are unfamiliar with, or even...

About Me

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Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.