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Lonely Planet

Virtual reality adds to tourism through touch, smell and real people’s experiences

  Virtual reality can bring historical sites to life. Back in 2001, an acquaintance who worked for Lonely Planet told me about a surprise discovery....
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Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.