How to Improve Your SEO Through Smart Link Building

how to improve your seo through smart link building

Today, ranking higher in the web results has become very important for online businesses. It helps to increase your traffic, which leads to generating higher leads and sales. One of the great ways to improve your rankings is through Link-building. However, link-building requires expertise, and thus it is good to hire Link Building Services Australia

Link building is getting hyperlinks from another website which helps to drive traffic from one website to another. Google considers backlinks as an endorsement by other sites. It means they are showing trust in the quality and value of your website, and this is the reason why they are directing their audience towards your website. 

Links are necessary for both organic SEO as well as local SEO. Links are the most crucial components of search algorithms for organic searches. Thus, if you want to get a place in organic searches, using Link-building strategies becomes important. You can also hire SEO Company Australia to improve your business SEO. 

It is clear now that Link building plays an important role in SEO. But people may be unclear how to use link-building to improve SEO. So, in this article, we will share some of the ways to improve SEO through link-building. 

7 Ways to Improve your SEO through smart link-building

  • Simplify the link structure 

You must not complicate the naming structure of your links; because it may affect your SEO negatively. So, it is good to keep the URL of the link simple. It should be your URL and a short version of your page title. Do add the main keywords in the URL. It will help you to attract relevant traffic to your website. 

  • Use internal linking

Internal linking can be helpful to your SEO. If you sell related products or services on your website, link both pages. However, make sure to find a creative way to link both pages. You can also add links to the blogs which complement your offerings. 

  • Check the link quality

Keep a regular check on your site for broken links. Broken links can affect SEO negatively. Thus, you need to remove all the broken links from your websites. Also, keep an eye out for any links that people leave in comments on your website. Spam links from third parties can also harm your SEO. 

  • Avoid buying links

Some brands try to buy links with money. This is not the right way to improve SEO. Because the paid backlinks would come from unreliable and irrelevant websites, which may even be flagged by Google, this can affect your whole website. 

  • Share links outside your website

You must also add or share links at various places outside your website. You can share the links on social media platforms, online forums, Q&A websites, and other sites. 

  • Think local

For targeting a local audience, you must focus on local websites. These websites may not be getting high traffic, but they surely may be getting local traffic. So, if you want to target a local audience, try to get backlinks from such websites. 

  • Be natural

Before you go and start adding links to your business from every listing directory, you can discover, but keep in mind that search engines may deem these connections “unnatural.” So, try to be natural and put effort into finding quality and relevant backlinks. Try to hire a good Digital Marketing Company for proper link-building. 


At last, we would say that link-building can be very helpful for SEO. But it would be only possible when you use these link-building techniques properly. You can use the ways mentioned above to improve your SEO through link-building.

Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

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