dont hire seo freelancers or seo agencies without looking for these qualities

Today, websites have become an essential element of a business’s success. Its visibility on the search results page has a direct impact on your overall business function. So, to make sure your page is visible on the SERPs, you need to strengthen your SEO game.

And when you speak about making your SEO game strong, you need professional help. However, it isn’t necessary for you to hire an SEO expert if you possess the requisite skill and knowledge. But if you don’t, make sure you reach out to an expert in search engine optimisation in Adelaide as soon as possible.

As there are many SEO Freelancers and Agencies that can facilitate you with expert service, the question of how to find a good SEO expert among them has been tightened. 

  • Knowledge about Different Areas in SEO

SEO is not about optimizing your website to improve your search result visibility only. It’s a vast area that concerns everything and anything that is connected to Digital Marketing. 

And as an expert in digital marketing, be it a freelancer or an agency, they must be aware of all the different areas of specialization in SEO. 

While hiring an SEO expert, make sure they possess knowledge about this field:

  • SEO
  • Pay per click
  • Social Media Marketing 
  • Practical Knowledge About the Additional Fields

Having theoretical knowledge and posing practical knowledge about a topic are two different sides of coins. Hence look for practical knowledge about the additional fields, like

  • Website creation and mitigation
  • Content writing and alignments
  • Backlink building

This is because SEO is not just working behind the tabs but also on the tabs. 

  • Knowledge about Three Tiers of SEO

For a successful SEO, one needs to put equal efforts into the three different tires of SEO. Which are

  • Technical 
  • On-site optimization
  • Off-site optimization

You would want someone who possesses knowledge about just or two tiers because that would hammer you over SEO. Hence make sure when you hire an expert, they are well opposed to all the tiers of SEO. 

  • Certification and Years of Experience

Whether hiring a freelancer or an SEO agency, make sure you look for their certification and experience. This would help you know about their knowledge about the field and also let you know about the possibility of having a positive impact if you work with them. 

Knowing so is very important because you would know how fast you would be facilitated with your ROI. 


Even though it hardly matters whether you hire a freelancer or an SEO agency for your firm until they possess the required skill and knowledge. It has been seen that maximum people prefer hiring SEO agencies over individual experts for search engine optimisation in Adelaide.

This is so because the number of benefits attached to hiring an SEO agency is more than hiring a freelancer.

Author’s Bio

Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.