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The Alternative Gig Guide – TAGG – Edition 1 Movie

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My Rough Diamond Child – Dave Hole

TAGG – FIRST EDITION

I thought this movie of the mag serves the purpose well as you can pause the pages if you choose to read the rock history of that era.

My Rough Diamond Child


Dave Hole kindly gave me permission to use this track as a backing
to this little movie back in the day…much appreciated!
I want to add tracks that are pertinent to each issue of
TAGG, so if you were in any of those bands I would love to hear from you and possibly send me any updates, requiems or current gigs, giveaways for their current product, etc…

I’ve chosen Dave Hole, for it was his 3 piece from WA, along with the lounge room gigs from Men at Work and The Fabulaires at an infamous Coppin Street East Malvern house, and putting on my own Saturday afternoon gigs at The Waterside Hotel, featuring The Phones, Dave Hole Band, Flash Annie and the Floyd Boys, The Dead Livers, Bush Turkeys and The Illegal Smiles and more that inspired the magazine’s publication.

You just couldn’t easily find out who was playing where or when. The Age Weekender was doing as well as it could but it just did not cover the wealth of live music being played in Melbourne at the time.

We created the first real Street Mag, TAGG told you what’s happening!

The very first TAGG was produced the week I arrived back from Bali. My partner was Helmut Katterl of Richmond Recorders fame.

The back page is an ad for my head shop Hedonist from which TAGG was produced in the early days.

It was a time when discos were taking over every major pub which had been the main stage for live music around Australia and it was very difficult to find out when and if bands were playing.

Helmut had been hassling me for about a year to do something with me when in discussion one day we discovered we had very similar ideas, except his idea was a ring binder refill type concept.

He drove me so nuts about it I eventually relented and told him that I’m going to Bali for 10 days with friends Ray and Marl Shamray, Cathy Johnson and my missus of the time, Vivien and if he had the infrastructure and staff in place when I got back, I would go ahead. The size was decided upon as it fitted into the back pocket of Levi 501s and easily into most girls’ handbags.

I had been producing pocket-sized tourist guides called ‘The Visitor’s Guide to Melbourne and Surrounding Areas’ with my father and had also seen a need for music fans to find out where and what was happening.

When I arrived back Helmut had most things underway, and he had organised Helene Fayman whose job was to collect the Gig Guide data which was the heart of the operation

Cream of The Crate: CD Review #35 – Dave Hole – The Plumber

Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

Mick Pacholli
Mick Pachollihttps://www.tagg.com.au
Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        
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