Iconic girl groups have long shaped the global music landscape, and now, a fresh new face has emerged on the scene: HEXX. With their bold, high-energy sound and distinctive mix of pop and R&B, HEXX is quickly becoming a name to know. Their latest single, ‘Hoax’, encapsulates everything that makes them stand out—playful, dynamic, and irresistibly cinematic. It’s a track that transports listeners back to the early 2000s dance-pop era while offering a thoroughly modern twist. With themes of empowerment and self-discovery at the heart of their music, HEXX is not just another girl group—they’re here to redefine the genre.
A palpable sense of fun, creativity, and drama is at the core of’ Hoax’. Inspired by the femme fatale archetype made famous in films like Charlie’s Angels, the song captures a mischievous, empowered energy that demands attention. Produced by the renowned BigBadBeats, the track is a masterclass in blending nostalgia with contemporary sounds. It brings the early 2000s back to life with pulsating beats, catchy melodies, and a level of flair that feels delightfully over the top. The playful use of sound effects—such as whooshes and cinematic stingers—enhances the song’s action-packed feel, making listeners feel like they’re in the middle of a spy thriller.
But while ‘Hoax’ exudes a sense of nostalgia, it doesn’t get lost in the past. HEXX’s approach is refreshingly modern, layering early 2000s dance-pop influences with slick, current production techniques. The result is a sound that feels bold and fresh, a song that wouldn’t be out of place at both a retro-themed party and on today’s top pop playlists. That delicate balance between past and present is what makes “Hoax” such an irresistible listen. It’s familiar enough to evoke a sense of comfort and fun, but also inventive enough to keep listeners engaged.
HEXX, made up of members Riya, Jessica, Hekate, and Toni Binx, is more than just the sum of their influences. Each member brings her own unique style, voice, and energy to the group, creating a chemistry that is impossible to manufacture. Their music taps into a variety of themes—empowerment, love, and self-discovery being central among them—that resonate across generational and cultural lines. Whether they’re diving deep into introspective moments or celebrating confidence and power, HEXX does it all with authenticity and passion.
The group’s ability to seamlessly blend empowerment into their songs is a huge part of what makes them stand out. In ‘Hoax’, for example, the femme fatale inspiration isn’t just for show—it’s a celebration of female strength, agency, and independence. The lyrics, combined with the playful production, create a message that’s clear: women can be powerful, cunning, and in control of their narrative. HEXX takes these themes and wraps them in music that’s accessible, fun, and totally magnetic, making their empowerment anthems feel anything but heavy-handed.
Much of HEXX’s appeal also lies in their cohesive group dynamic. While each member has her own distinct voice, their harmonies are tight, and they complement each other perfectly, allowing for a sound that’s layered and dynamic. Riya, Jessica, Hekate, and Toni Binx are not competing for the spotlight but rather creating a shared space where all of their talents shine. Their individual personalities and musical styles combine to form a collective identity that is as diverse as it is unified—a crucial factor in their appeal.
Beyond just ‘Hoax’, HEXX’s discography, though young, already shows their range. From their debut single ‘Slo-mo’, which explored smoother, R&B-leaning melodies, to the more dance-driven ‘Hoax’, HEXX is proving that they aren’t confined to a single sound. They’re exploring the full spectrum of pop and R&B, taking listeners on a journey through different moods and vibes, all while maintaining a signature flair that is unmistakably theirs.
As HEXX continues to build momentum, there’s a growing sense that they’re on the verge of something big. Their infectious energy, combined with their strong musical vision, is positioning them as a major force in the pop and R&B worlds. Whether it’s through their cinematic approach to music, their empowering themes, or their undeniable chemistry, HEXX is capturing the attention of listeners worldwide.
For fans of girl groups that push boundaries while paying homage to the past, HEXX offers a refreshing take on the genre. They are creating music that not only makes you want to dance but also makes you feel empowered, seen, and heard. As they prepare to release more tracks later this year, the future is looking incredibly bright for HEXX. Their rise is sure to be packed with even more unforgettable moments, and they’re bringing us all along for the ride.
HEXX is more than just a girl group—they’re a movement, and they’re redefining what it means to be a girl group in today’s music industry. Keep your eyes (and ears) on HEXX—they’re only getting started.
