Almost 90% of top global brands have an Instagram account. Instagram is the holy grail of social media marketing, with a huge audience, a marketing-friendly feed, and over 1 billion users every month. People log onto Instagram to scroll through and absorb content, and if you’re on their feed they’re going to be paying attention to you. But, it isn’t enough to simply be on Instagram, you have to be good at it too. Here are our top tips for Instagram marketing that you should know.
Know Your Niche
First things first, make sure you know your niche. Your niche is not only what’s going to set you apart from the hoards of other accounts on Instagram, but also what you’ll use to guide your content. If you don’t know your niche, your posts will be all over the place! Identify exactly what market your brand is in, what your target audience is interested in, and how you’ll stand out from the crowd. This will become the basis of your content strategy.
Find and Interact With Your Target Audience
You can pretty much guarantee that a large chunk of your target audience is on Instagram – especially if they’re young! A great way to find them is by looking at who’s following businesses that are very similar to yours. If they’re interested in your competitors, they’re likely to be interested in you. You can then follow these users to get their attention, or hire a social media marketing agency to engage with them for you in lots of clever ways.
But, avoid spamming people. If you find someone you think would be interested in your brand, don’t like tons of their photos or leave generic comments. Be personal and reach out in a less overbearing way.
Fill Out Your Bio
Your bio is that little space underneath your profile picture where you can write about your brand. It’s a great opportunity to show the world who you are, so take advantage of it! Keep your bio short, use line-spacing to make it easy to read, and jazz it up with some appropriate emojis that suit your brand. It’s also a great idea to include a link to your website here to encourage more traffic.
Focus on High-Quality Photos
There’s an endless amount of brands on Instagram that are posting lousy content. Whether it’s grainy selfies or boring photos, this kind of content just isn’t going to attract your audience. People want to see engaging, high-quality images that they can go ‘wow!’ at. Spend time shooting content with a quality camera and bring in some professional help if you need to, like a social media advertising agency.
Make the Most of Hashtags
Hashtags are a great way to get yourself noticed by your target audience. Make a list of hashtags that are relevant to you and include them in your posts. Don’t overdo it though; one or two in a caption is more than enough.
Instagram isn’t too scary once you start to work your way around it, and it’s a phenomenal tool for businesses. If you still don’t think you know enough to make it work for you, consider hiring a digital marketing agency in Melbourne to help you. These guys are professionals who know social media like the backs of their hands, and they could be just what you need to boost your brand.