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Thursday, August 22, 2019

Vital Signs: why more expensive milk won’t help farmers much

Woolworths is pushing up the price of milk. It’s normally no way to help farmers. Shutterstock The supermarket giant Woolworths this week broke ranks and announced it was going to stop selling A$1 per litre...

The decoy effect: how you are influenced to choose without really knowing it

The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.  Shutterstock Price is the most delicate element of the marketing mix, and much thought goes into...