Putting information on your business card is often a difficult task. Your card should contain meaningful information while also supporting an attractive and unique design. This helps you and your business to be easily identifiable. Your card must leave an impact on the recipient. Despite the dawn of the digital age, a business card remains an effective and popular medium of marketing and communication. It creates a sense of trustworthiness for your business and it can be used to promote your vision to your target population so it is extremely important to get the design and content of your card right.
Here are some ideas on what type of information you should consider to put on your card to get the most effective results;
Company Logo and Tagline
Logos and taglines are the building blocks of business cards. As your business card acts as a representative of your work it needs to be able to display your work and identity in the market. This can be done through a number of ways like using different shapes, bright and attractive colors or even some specific words. Anyone who is the recipient of your business card and sees your logo must be able to immediately recognize your brand and also remember it if they ever encounter it in the future. It could be on your portfolio, your website or even be used as a banner for your shop or studio to maximize its effectiveness.
Describe Your Work
It is a common practice to put your job title on your business card. However, this is not the case for personal cards. In these types of cards, you must put in a brief description of your current work as well as your future vision. You must describe the work you want to be recognized or hired for. For example, if you’re a freelance photographer you must describe the various types of shoots that you have the skills to do such as shooting weddings or birthdays. This means you want to be hired as a photographer so you should put “photographer” on your business card.
Contact details are essential for all types of business cards. This gives potential customers a path of communication through which they can contact you for feedback or if they ever require your services. It is a quick and convenient method of exposing your business to the target population. It is important to keep in mind that you give out your professional contact information rather than your personal information. You must also make sure that your phone number or email are ones that you access on a frequent basis.
Put in a Link for Your Portfolio
It is essential to include a link to your portfolio especially if you are in the creative field such as a photographer or an artist. Your portfolio must represent the highlights of your work. People must be able to see a visual representation of your skills before they seek your services. QR codes are a good and professional example of the types of links you can put in your business card as they can redirect people to your website or portfolio.
You Could Put In a Headshot
It may not be the most preferable option to using a picture of yourself in your professional resume but it can prove to be beneficial if you include a photo in your business card. People tend to remember faces more easily so if the potential clients recognize your face they may be able to recall the conversation between you two more easily. The image used must be professional and recognizable.
Add Your Location
Apart from contact information, your client must also be able to locate your office or any place from where you perform your business operations. This can be achieved by adding a map like the illustration to the back of your business card. You can make the map colorful, artistic and attractive so that it catches the recipient’s attention. It is not necessary for the map to pinpoint the exact location. Its purpose is more to give a general idea to the receiver about the area in which your office is located rather than a precise location.
Mention Your Social Media Profile
Mention your social media profile on your business card. Social media marketing has become one of the most popular marketing tools with the advent of technology. It is a member of both virtual and traditional business activities. It is important to have a social media presence if you want to stay relevant otherwise your potential customers don’t consider you or your services as an option. This does not mean that you mention all of your accounts. You should only mention your professional account through with you perform business activities. Mentioning all your accounts can be overbearing and your presence can also intimidate your potential clients.
Keep it Simple
Your design must be plain with a standard font style and an appropriate font size. It should not be so small that the text is difficult to read.
Make it Colorful
You have to make sure that your business card is not boring and one way to that is to add attractive colors. This visualization will have a huge impact on creating a connection with your clientele. It can represent your work as well as your personality. Bright colors can be used in any part of your business card. One way of making your card recognizable or attractive is to use a thick paper with colorful edges. Most business cards are thinner because people tend to save up on costs. This will differentiate your card from the rest thus making it more memorable. This design displays quality and will be more recognizable if placed in between tall stacks collected at business events and conferences.
Leave White Space
Your business card must not be stuffed or overcrowded with information. This can make it unattractive or overbearing to look at. The card must be more welcoming for the recipients so that they can connect with you. White space does not necessarily have to be white. Your card just needs to have some blank or empty space so that your information is distributed easily on your card without creating a clutter.
You can put in a visual that displays some general information such as the name of the city or a popular landmark near the area. It is important to include a proper address that corresponds with your map so that people can actually locate your workplace. Your card must have the basic information regarding your work, contact information and location. It should not be overflowing with information. It has to display a professional yet attractive design. If you’ve got all that down your business card is ready to be distributed!
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