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Wednesday, June 29, 2022

The Ultimate Guide to Corporate Event Planning



If you think that planning a corporate event is a challenging task, we must say that you aren’t completely wrong, and that’s because the competition has gotten much fiercer lately. Everyone is trying their best to get noticed and catch attendees’ attention, so keep on reading to find out how to accomplish that, too. Here’s a useful guide to corporate event planning, so check it out and enjoy!e

First of all, think about the purpose of the event

When it comes to planning a corporate event, the first thing you need to bear in mind is the purpose of that event, so make sure to brainstorm the ideas and figure that out in the very beginning. You should also ask yourself why you want to run this event, so answer that question and come up with a clear mission statement before you start planning. Remember that corporate events are usually designed to motivate staff, gain new customers, enhance media coverage, and/or entertain executives, so bear these in mind and you’ll do a great job!

Figure out your budget

the ultimate guide to corporate event planning

Photo by Avel Chuklanov on Unsplash

The next step is figuring out your party budget, and this step is crucial as it’ll prevent you from overspending. Of course, hiring the best entertainers and booking a luxurious venue won’t be possible if you don’t have enough money, so come up with your budget in the first place and start planning everything within it. 

So, create a spreadsheet and write down how much money you’re willing to spend on the venue, catering, decoration, marketing, guest speakers, and everything else. When that’s done, it’ll be much easier for you to find the right solution and successfully tackle every task without spending too much money on irrelevant stuff!

Book the venue and hire the caterers

Once you’ve figured out your budget, the next step is booking the venue where your party will take place. Of course, your choice should depend on the occasion and the theme of the party, as well as on the number of guests you want to invite, which means that everything from smaller restaurants to bigger party halls can be taken into consideration. 

When you decide which venue will be perfect for your party, be sure to book it at least a month in advance – or a couple of months if you want to have a Christmas or New Year’s Eve party. Apart from that, hiring caterers is the best possible choice for such parties, so call Essential Caterers for corporate catering in Dandenong if you live in Australia and you won’t make a mistake!

Work out your itinerary

the ultimate guide to corporate event planningPhoto by STIL on Unsplash

The schedule of the event is the next thing that needs to be tackled, so work out your itinerary and figure out who needs to be where and by what time. Coming up with a timed schedule for this type of event is essential – especially if you want to have several guest speakers – because if anything goes wrong, you’ll know exactly how much time they will have to speak. 

Obviously, you’ll also have to think about your audience and for how long they will be able to sit comfortably before changing the activities. If you don’t know how to plan your itinerary, do some market research or recall your experience from previous corporate events and you won’t fail!

Develop an effective marketing strategy

Last but certainly not least, developing an effective marketing strategy is of the utmost importance, and this is particularly true if you’re planning to have a large-scale event. No matter how hard you try or how much money you invest in the process of organisation, it’s highly likely that you won’t succeed if you don’t implement your marketing strategy properly. 

Ideally, you should start executing the marketing campaign at least six months before your corporate event, so engage with your community online, create a specific microsite to host your event, send emails to people, and you’ll do a fantastic job!

As you can tell, planning a corporate event can really be a piece of cake – if you know exactly what you’re doing, of course. So, if that’s your ultimate goal these days, just stick to our useful tips and you’ll surely make it happen and throw and unforgettable corporate party, without a shadow of a doubt!