With the whole world immersed in the content shock culture, Melbourne is not an exemption from it. Victoria is home to 27% of Australia’s total businesses, and Melbourne is situated right at the heart of growing and affluent markets.
In such a competitive environment, marketing strategies now decide your brand’s popularity among the customers. One strategy to help you with it is, using animated videos. In two years, videos will account for almost 82% of traffic on the internet.
With many reliable companies like Monster and Bear video production Melbourne, the process of making an animated video to promote your business has now become very easy.
Here is how animated videos can help promote your brand.
Helps You Connect Better With The Customers
The digital revolution has now helped transform many businesses in Melbourne and other parts of Australia to become omni-channel and indulge in contemporary trends.
One such trend is marketing your brand using animated videos. Many places like Monster and Bear video production in Melbourne have been helping people create animated videos for brands to connect with the customers on a personal level.
More Views and More Shares
With 11.23 million active users on Facebook from Melbourne and Australia, 93% handle business. When the customers are presented with so much different content from various sources, they will tend to choose something informative and easy to understand and view.
When viewed in the form of video, the customers can retain 95% of the message compared to reading the content. Thus when you promote your brand in the form of animated videos in Melbourne, there are chances for higher visibility and shares with the possibility of your video going viral.
Simplifies Complex Content
Over 1 billion Melbournians and Australians always use YouTube either for entertainment or for knowledge. Yet again, it emphasizes that videos are a go-to for the customers. Animated videos can bring complex topics to life.
For example, in animated explainer videos, whiteboard animations can easily explain the step-by-step process of a concept in a simple and fun way, grabbing the people’s attention and conveying the information.
When marketing your brand in Melbourne’s local areas, especially with cultural concepts, it will give the customers a better understanding of your product easily.
Stand Out From Competitors
As digital marketing has now become a very competitive marketplace, your brand must stand out from the competitors in the area. When you use animated videos to promote your brand, it will bring out the uniqueness in you.
It will easily set you apart from others as it shows the customers that you are an innovative, creative, quirky, and futuristic brand.
When it comes to production, animated videos are cheaper to make than other types, especially when you tie-up with reliable companies like Monster and Bear video production in Melbourne.
With animated videos, you have the control to tweak and make changes to small details even until the last minute to get that perfect output. Even if you change the storyline or setting and character details, the budget and project scope remains the same.
Animated videos can help promote your brand, especially in Melbourne’s local areas, when done rightly. Reach out to a professional video production company to help you create a head-turning promotional video for your brand.