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The Necessity of Website Design and its Role in Business Growth

Mick Pacholli
Mick Pachollihttps://www.tagg.com.au
Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

After the pandemic, many companies have understood the value of establishing a good digital presence to increase profits. This is one of the main reasons that a growing number of companies are looking for various ways to boost their digital presence. However, most of them actually ignore the importance of having a good website design. Blurn, a leading Web design Company Sydney, states that a website should be considered as one of the most valuable digital assets of a company. Since it reflects a company’s brand and its inherent values to the customers, there is a need to ensure that the website design is carefully planned to attract, entertain and inform the visitors.

Most website visitors don’t explore the site if it is not attractive. So, a basic website will not cut it for many business owners. Instead, the website should be created in a way that would convince the customers that your company is one of the best among all its competitors. In fact, Blurn states that a good website provides excellent benefits to companies of all sizes. Therefore, companies need to partner with professional website designers as they will have the right skill and knowledge to launch a website into the stratosphere. In this article, we will look at why website design is important and how a leading website designer like Blurn can add value to your company.

Importance of Design

When it comes to a website, the design is one of the most important elements as it can make or break your customer engagement and brand value. Since a website is the representation of the brand’s digital image, the design of a website needs to be crafted in a way that would create a positive impact on the customer and help them to identify your company as a trustworthy business. In fact, many don’t understand that a website’s design plays a crucial role in increasing the profit margins of a company. That is why Blurn, touted as Sydney’s best website design agency, trains its website developers to pay particular attention to the aesthetics and usability of the website. Both of these key factors can be used as tools to attract visitors and convert them into potential customers.  

Key Elements

If the website’s aesthetic and functional aspects are perfectly designed, then it becomes a key asset to your business growth. That is one of the reason why you should hire a web design company that is capable of handling the following key elements while designing your website:

  • Navigation Elements

Navigation is one of the key elements that needs to be concentrated in the web designing phase. If your website does not have a navigation bar or a navigation menu that shows other important pages in the website, then visitors will get frustrated as they will not be able to find their way through the content easily. Therefore, some of the best web designing agencies devote particular attention to creating intuitive navigation elements that can add on to the user experience.

  • Font & Visual Elements

The choice of font and visual aspects needs to aesthetically blend to provide an enhanced experience to the customers. In fact, it is estimated that around 60% of visitors will not explore a website that does not look visually pleasing. Therefore, it is important to avoid visual clutter and create a simple and streamlined design. Another important thing to note is that the page needs to have concise content elements that are easy to read and understand.

As one of the best web design companies in Sydney, Blurn is well-known for creating visually appealing websites at even low budgets.

  • Branding Elements

Since the website is the digital face of a company, it should host strong brand elements that could set it apart from other competitor sites. Features like the brand name, logo and the brand style are the first impression that visitors get to see. Therefore, it is essential that the choice of colours and other artistic elements reflect the essence of the brand. This will help the target market recognise the company in the digital medium and avoid confusion.

  • SEO Elements

One of the greatest misconceptions in the field of web design is that it has little to no bearing on the SEO side of things. Since website design deals with the placement of the different elements including the text content of the page, it impacts SEO significantly. By utilising the visible areas of the webpage to display critical web content, you can greatly improve your SEO ranking. For example, the best web designers, like Blurn, add the most important information to the upper left area of the page because people start reading from the upper left section.  

For companies, a website is a major marketing tool that has the potential to increase their revenue. Since it is important for companies to develop their respective websites to ensure increased accessibility for their brand in this digital age, they have to choose a good web design agency to get the job done. With a user-friendly and responsive website, companies can create a lasting brand identity in the online market. That is one of the main reasons this article focused on exploring all the elements that make up a good website. As a company owner, you should look for a web design company that is well aware of the various elements that should go into a website and can deliver all of them effectively and efficiently.

However, some companies might still hesitate to invest in website design as they believe it is a costly expenditure. Blurn clearly states that it is a myth because a well-designed website can yield enormous benefits. In fact, the Sydney-based website designing agency is confident that its experienced team can create fully-functional, stunning websites that are highly responsive, easy to navigate, aesthetically pleasing and very SEO friendly. Moreover, Blurn, Web design agency Sydney assure that they can do it at the lowest possible costs. If you are interested in this proposition, you can check out Blurn to get the best website designing service.

Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

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