There are numerous industries that have been hurt immensely by the rise of technology, and book stores are certainly one of the most affected of these businesses. The rise of eBooks has hurt the publishing industry as well as local book stores, but there is still hope for local shops in the 21st century. Although eBooks have come to dominate the marketplace for books in recent years, many people still like traditional print books, so your market is definitely still open. Because it can be incredibly difficult to run a book store and stay afloat in today’s modern world, you need to utilize top marketing tactics to keep your company going. Marketing is one of the most effective ways to promote your business, as it brings customers through your door and allows for your profits to increase. Many business owners do not realize how complex marketing has gotten in the 21st century, as marketing is completely different now than it was in the past. With new strategies to follow, the way to successfully marketing your book store is to stay up on the latest trends and learn about the basics of marketing.
Use Social Media
Social media has become ubiquitous in 21st century business marketing, so in order to ensure that your book store stays profitable, you need to utilize it effectively. Successfully employing a social media marketing strategy is essential for your business, as social media is increasing in importance as the century progresses. Social media platforms like Facebook, Snapchat, Instagram, and Twitter are crucial to building up your company’s brand, and other specialized platforms like Pinterest, Tumblr, and Etsy will surely boost your brand’s image as well. Regularly posting and interacting with your potential customers is a great way to get people into your store and ensure that they know your brand.
Use an Ecommerce Platform
One of the main reasons that people do not shop at book stores as much in the modern era is because they can easily purchase their books in eBook form or buy print books from online sources. This is why it is imperative that your book store has an ecommerce website set up where you can sell your books. People like to shop local, and if you provide them with the convenience of online shopping, they will be more likely to buy from you. If your site already has an ecommerce store, that is excellent, but you need to ensure that you use a top ecommerce platform. Some platforms like Magento may provide you with basic features, but when you compare Magento vs. Shopify Plus, the clear winner is Shopify Plus. Shopify Plus and other top platforms can provide you with many benefits, such as selling across a multitude of channels, integrating third-party systems with an open API, customizing your front-end, the ability to experiment with over 1500 apps, and more.
While print book stores may seem to be losing out in the 21st century, knowing how to effectively market your business has become the key to success in this industry. Utilizing social media and setting up an ecommerce store for your business will certainly allow you to thrive in the modern era.