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Social activism bandwagon

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Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon

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The woke concept has morphed from social licence to caricature. Samantha Sophia/Unsplash First used in the 1940s, the term “woke” has resurfaced in recent...
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Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972. Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry.Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.