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Overt and covert spin tactics

The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news

The goal of every public appearance or interview by a politician is to “stay on message”. In itself, it’s not a malign tactic...
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Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.