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HomeTagsDecoy effect - Asymmetric dominance

Decoy effect - Asymmetric dominance

The decoy effect: how you are influenced to choose without really knowing it

The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.  Shutterstock Price is the most...
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Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.