Starting an online business is as exciting as it is challenging. Like starting any other business, it requires meticulous planning, research, hard work, and perseverance before you begin to see results. But you don’t need to be scared. You need to prepare for the challenge since the online business platform presents innumerable opportunities for entrepreneurs like you.

Thanks to new technology, you can set up a business remotely and trade from the confines of your home while reaching global audiences. If you’re dreaming of starting this business in 2022, we’re here to help you navigate the maze of setting up a digital business. We’ll sample a few tools you need to launch your business. The tools range from a simple business loan calculator to complex email marketing software.

Where To Start With Your Online Business

Many people fail to understand that the principles of starting and running a business are the same, whether you’re operating an online business or a physical store. You need to develop a product that solves the client’s problem. Here’s what you need to start.

1.    Find a need in the market and develop a relevant solution

Avoid the disappointment of bringing into the market what you imagine will be the next big thing after the internet only to be shell shocked with a cold online reception. Research what solutions the market is looking for before spending precious time and resources developing a solution no one needs. 

2.    Craft a compelling copy that sells

Make a convincing appeal to your buyers by focussing on how they stand to benefit from your product. Take the buyer through a journey that appreciates their problem and presents a unique solution to meet their need. Offer testimonials and make a solid call to action for them to make the purchase. Let them see they were at the center of the entire process of making this product.

3.    Put up an easily navigable website

Your website is your sales platform to pitch your product to the market. Focus on a simple design that makes it as easy as possible for the client to get your message and make a purchase. Remember to design a website that’s easy to access via mobile devices to increase your reach. Have a clear call to action on the site so that the client knows exactly what the next steps are to enjoying your product.

4.    Make use of social media to increase engagement

Find out which social media platforms you’re likely to find your target audience. Have an active presence on major social media sites such as Facebook, Twitter, and Instagram to have as broad a reach as possible. Consider social media ads to increase your content traffic to increase conversions.

5.    Focus on SEO optimization and PPC ads to grow  your website

Drive traffic to your website using organic SEO and paid advertising campaigns. Competing to rank highly against established companies in your sector can be an uphill task. That’s why you need to supplement your organic SEO efforts with PPC (Pay-per-click) advertising.

6.    Build your brand image

Building your brand image improves how clients perceive you and your products. They see you as an expert in the subject and regard your products as superior. You can earn and grow such a reputation by making critical contributions on industry forums and participating in social networking sites where professionals in your sector tend to be. Have links to authority sites and encourage peers to create backlinks to your website.

7.    Harness the power of email marketing

An effective email marketing strategy will help you build your subscriber base and increase conversions. Run a lead magnet campaign to grow your email subscribers. Work with an automated email marketing solution such as Mailchimp to automate your email marketing. Design a well-streamlined landing page to convert your email contacts into enthusiastic buyers.

Main Factors You Should Consider Before Starting

Whether you’re looking at launching a podcast, starting a blog, or running an online clothing store, there are factors you need to consider before starting the business.

  • Conduct market research to ascertain the demand for your product
  • Work on your product or service to ensure it fits or exceeds your customer’s expectation
  • Set up a budget for the online business idea. Work with a business loan calculator to help assess the viability of getting a loan to raise your budget
  • Establish links with key stakeholders like suppliers or vendors for your product
  • Develop your business website; easy-to-use, mobile-friendly website
  • Create a buzz to market your online company.

Tools And Software That Can Help You In The Beginning

  1. Social media management tools: Hootsuite, Zoho
  2. Tools to outsource tasks: Upwork, Fivver
  3. Email marketing tools: Mailchimp, Weave, MailMunch
  4. Business loan calculator: Camino Financial business loan calculator
  5. Marketing tools: HubSpot Marketing, Yoast, Trello


Step out and make plans for a successful online business today. It takes courage, knowledge, and determination. You can make a difference in 2022 by launching an online business in your skill and passion area.

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Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.