“Who’s too lazy to mash potatoes,” I was muttering, when a lovely old biddy – septuagenarian at least, with gnarled knuckles and hair in the little old ladies’ scarf – tapped my shoulder and gently said: “The best mashed potatoes I’ve ever had. I’ve been mashing spuds for 50 years and nothin’ beats this. Can you reach a packet for me, please?”

Well! No marketing money can buy this sort of endorsement. Forget so-called “celebrity chefs”, this is experience talking.

I’m sold …