Brighton-based indie risers Nature TV are back with their latest single, “Always It Goes”, a sun-drenched yet melancholic track that perfectly encapsulates the band’s signature sound. The song serves as the second release from their highly anticipated debut album, Unlucky for Some, set to drop on May 9th via indie powerhouse Heist or Hit (Her’s, Brad Stank, Two Blinks, I Love You).
Arriving just in time for their first-ever US tour — already close to selling out — and an appearance at SXSW 2025, Nature TV continues to prove why they’re one of the UK’s most exciting rising acts. Known for their seamless fusion of shimmering beach-indie vibes and sophisticated neo-soul elements, the band has crafted a sound that feels effortlessly nostalgic yet undeniably fresh.
Produced by longtime collaborator Solo Major, “Always It Goes” glides along on warm, modulated guitar tones, grooving basslines, and tight, understated drums. The instrumentation feels like a lazy afternoon by the sea, but beneath the laid-back exterior lies a lyrical depth that speaks to introspection and longing. The dreamy vocals float atop the production, adding a graceful weightlessness to the track’s reflective core.
With “Always It Goes,” Nature TV offers a poignant, beautifully crafted indie anthem that speaks to life’s uncertainties and the quiet resolve that comes with acceptance. As they gear up for a whirlwind year of international touring and their debut album release, the band solidifies their status as a must-watch act on the global indie scene.
