Melbourne has earned global acclaim in a number of areas, such as sport, fashion and culinary flair. What might be a little less known is that there is an incredible undercurrent of technology innovation, with many successful tech startups calling Melbourne home. If you had always looked to Silicon Valley for creators in this space, you might want to refocus your gaze to local leaders, and get some inspiration or perhaps seek out an investment opportunity that is home-grown. We’ve scoured each corner of Melbourne to highlight three of the top tech startups in Melbourne that are dominating in their own right.
Envato
Fiverr was and continues to be a revolutionary concept that has broken the wheel for freelancers and businesses, and now Envato has entered the scene and challenged the same conventions and garnered huge success in its short life. Since 2006, Envato has been a prominent platform where digital assets (stock images, video, graphics, web templates) can be showcased, bought and sold, essentially providing a wider and more authentic solution to stock image platforms. Many businesses don’t have the time to engage these designers directly, especially when considering local app developer VS offshore developers, so Envato cuts the time and honours the designers by curating them in such a way that is profitable and professional. As remote working and freelance become the norm, Envato becomes even more relevant.
Culture Amp
Culture Amp is not what you would picture when you think about tech startups, but it is incredibly inspired and making great strides with its positive outcomes. Culture Amp is a business’, and more specific HR teams, best asset in reviewing, improving and learning from the culture of your own business. These days employees have all the power, and don’t need to stomach a bad culture of a workplace, and can leave with greater freedom. Not only does poor retention come at a high cost to the business, but it can also brand a business beyond repair meaning that your talent pipeline stops and is hard to reverse.
Culture Amp measures the engagement of a workplace and creates solutions to improve overall performance while protecting the identity of every individual who imports these feelings. These insights can be as significant as ‘the leadership team need to communicate the direction of the business’ right through to the trivial (yet important) issues of ‘we need to replace the keyboards in the office as they are defective’. By identifying these sentiments early, businesses can rectify the problem before they get a disengaged team or lose a valued employee. Culture Amp is designed to support HR teams and not replace them, making them a popular choice across industry.
Whispir
With a little over five years under their belt, Whispir has exceeded their lofty goals and doubled their headcount in record time. The Whispir concept is simple – personal automation that engages with your audience and customer, without you having to do it yourself. For a long time businesses have felt they have to trade either efficiency or authenticity, but Whispir literally balances both by offering beautiful templates and automation triggers that don’t require any previous developer experience. This can be used for campaign landing pages, email marketing and any interaction place your audience is interacting and looking for a signpost as to the next stage of the funnel. Imagine waking up to find that your customer has all the information they need, appreciated the personalisation and is ready to commit to a purchase.
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These three local startups are revolutionising areas that needed a shakeup, and they have been embraced with both hands by their respective industries and investors alike. If each of them continues this high-growth trajectory, they might soon end up on the stock market.
