how to promote a brand on instagram

Instagram is a huge commercial medium with over 1 billion monthly active users. Brands are showing immense interest to do promotion in this social application considering its vast user base. It also has a considerable user base across all the major economic superpower countries. Such factors have made many B2C brands promote on this platform. Today, Instagram has become a significant hub for influencer marketing. Since social sales play a vital role to have sustainable growth, it has become a necessity for brands to promote them on Instagram.          

Know The Potential of Ephemeral Content:

how to promote a brand on instagram


Digital Marketers have denoted that the way brands take advantage of the ephemeral content will play a vital role in determining their growth in the coming times. For people who don’t know what ephemeral content is, it is the shorter duration content that is available only for a specific period. Instagram Stories is a suitable example for ephemeral content. The Stories section can be used as a tool to make people stay engaged with your brand. Statistics also show that the stories section of Instagram has almost 2x higher engagement than the standard posts. This shows how frequently people use the stories section. Hence, you can craft video content for your brand that fits the Instagram stories. Since Instagram users have the habit of checking the stories section frequently, the posts you upload can reach your vast audience. Thus, you can make people stay remembered about your brand.

Moreover, the purpose of posting content on a social platform is to make people see it. The stories section can serve this purpose. Since this feature is present at the top of the home page, it catches people’s attention as they log in. Subsequently, they check the content that is uploaded to the stories section. So, it is ideal to use this feature frequently to post new content, give new updates, etc. Trollishly is a social media marketing service firm that provides ideas and necessary insights for crafting exciting content for the stories section.    

Make Use of The ‘Live’ Feature:     

Instagram Live has its very own range of benefits. The feature is the best one if you want to build a conversation with your target audience. Developing interaction with your target audience and customers will help you to gain clarity in how they perceive your brand. Knowing what people think about you is very crucial to make your brand reach the next level. Most importantly, you can have a good understanding of your target audience since you can interact with people directly in real-time. In recent times, conversation marketing is gaining vast importance. The Live feature will help you gauge your prospects and customers perfectly. For instance, after the pandemic outbreak, the buying power of people is affected dramatically since many have lost their jobs and had pay cuts. So, going live and speaking with your target audience will let you know the condition of your customers. Hence, you can make your marketing plans accordingly.  

Skyrocket Your Growth Through Reels:

how to promote a brand on instagram

Instagram Reels has a vast consumption rate. Currently, reels is the most used feature of Instagram by outpacing IGTV, standard videos, and Instagram stories, etc. Users are moving to the reels section as soon as they log in to Instagram. Hence, it is the need of the hour for any brand to use the reels feature. Because people mostly watch only the reels videos nowadays. Hence, if you don’t focus on this feature, you may miss out on many of your potential audiences. If your reels videos don’t have sufficient reach, you can go with the paid services. For example, buying likes on TikTok will increase the likes count of the TikTok videos.

Similarly, there is a considerable number of paid services for reels. You can buy any such services and enhance the reach of your reels videos. Reels is considered to be the future of social media marketing as both Millennials and Generation Z are influenced hugely towards this feature. Since these are the dominant age groups with immense purchase power, brands should have a robust presence on the Reels. Today, only the shorter-duration video contents are quickly becoming a massive hit across social platforms. Notably, Reels is also minimal duration video content that lasts to a maximum of 30 seconds. 

Know The Potential of Explore Tab:  

Many are discarding Explore Tab in their marketing strategy without realizing its potential. The tab avails you to generate a vast number of potential leads organically. Today, organic reach has been affected drastically in all the leading social applications. But, Instagram stands as an exception by having the Explore Tab. Let me explain how this feature will help you to generate leads organically. We shall assume that one of your posts has gained higher traction than usual with more likes and comments. 

The post will gain the attention of Instagram, and if they find it engaging, they will take it to the explore tab of a few people. Those people are the ones who could easily engage with your posts. Thus, reaching your target audience will be facilitated through the explore tab. Instagram has also noted that for Explore Tab it also considers whether a post is visually appealing. So, if you craft your Instagram posts by keeping these aspects in mind, you could improve the reach of your posts organically.  

Adopt To The Trends:

Instagram is known for adding new features and bringing changes to its platform frequently. Thus, the landscape of Instagram keeps changing from time to time. Hence, you have to keep an eye on them and open to frame strategies accordingly. Instagram kick-started its journey as an image-centric social application. But today, it stands as a video-dominant social platform. Through this, you can understand the transformation it has undergone. So, if you want to withstand on this social platform, then you should stay abreast of the modifications it undergoes.  

Wrapping Up:    

At present, Instagram is the most suitable social platform for B2C marketing. A large part of Generation Z is having an active presence in it. So, with an effective strategy, you can elevate your sales effortlessly.