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LEAGUE OF EXTRAORDINARY WOMEN // MELBOURNE – The Impact of Digital…
May 28 @ 6:00 pm - 8:30 pm AEST
TOPIC // The Impact of Digital Influencing
With the ever-changing social media landscape, it can feel like a constant battle to stay up to date. Whilst you’re trying to stay up to date with emerging trends, the most popular hashtags and of course the ever-changing algorithm, digital influencers are changing the game.
Investing with an influencer can be expensive and there are so many things to consider. Is it the right move for my business? Will it work with my community? Who should I engage with?
In a panel discussion, our guest speakers will share their experiences with digital influencers, provide practical tips on how to get the most out of your social media platforms and how to keep up to date with emerging trends and the ever-changing algorithm.
GUEST SPEAKER // MICHELLE GREENE, JAGGAD
Michelle came into the business (Jaggad) due to her strong passion for ensuring women could lead a healthy and active lifestyle without compromising aesthetics. Michelle embraces a healthy, active way of life herself, which has undoubtedly fueled her passion for activewear. The love of her children and family ensures that there is a constant understanding through the design process, to create collections that are wearable and translatable to the everyday woman. Michelle’s knowledge of function and fabrics, allows JAGGAD to truly be a brand that encompasses a healthy living with a playful nod to leading trends.
GUEST SPEAKER // GENEVIEVE PHELAN, WE ARE TAILORED
Genevieve cut her teeth on the Melbourne media scene as a freelance copywriter and PR consultant in Melbourne a few moons ago. Since then, her affinity for all things pink and intoxicating has led her to helm national communications for Rosé Rosé wine-in-a-can, Melbourne Martini craft cocktails and other delicious drops you can load into the bar cart. Gen likes creative content served the same way as her martinis – shaken, not stirred.
GUEST SPEAKER // ERIN SING, MODERN CURRENCY
Erin is an experienced communications professional with more than 12 years’ experience in the industry, she specialises in business, tech travel, tourism, wine, and luxury lifestyle. While this may sound like a mixed bag of specialties, Erin has managed the communications strategy and implementation for some of the country’s biggest brands including Vinomofo, Exodus Travels, Passionate about story-telling and delivering tangible results for clients, Erin loves strategy, media pitching and pushing the fold in the communications industry. She also laughs at her own jokes, drinks a ridiculous amount of coffee each day and has a cheeky online shopping addiction, but we don’t hold that against her.
Alongside her business partner, Michelle Palmer, Erin leads an integrated, disruptive and creative communications agency that dares to think differently. Born from the desire to create change in the communications industry, Modern Currency hangs its hat on truly integrating with clients; a philosophy that challenges the status quo and is anything but beige.
GUEST SPEAKER // NICOLE SHIRAZ, BOSS LADIES
Self-made and down to earth, Nicole Shiraz started Boss Ladies early 2019. Inspired by her own social media pressure of purchasing a luxury handbag, Nicole realised a gap in the market for women who couldn’t afford this luxury. Despite no financial help, she took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the everyday woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily. Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money – empowering women to not only look like a boss but be a boss! Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles. Nicole hopes to help more women overcome self-esteem issues of social media pressure.
Emma Rutherford (Host) // Founder, Vee Underwear | Melbourne League Ambassador
Often described as ‘organised,’ it is no surprise that Emma’s desk has been referred to as a Kikki.K haven. Emma started out her career in the advertising industry and whilst she loved the core purpose of her role in advertising – solving business problems with creative solutions – the increasing number of client creative directors, red tape, internal politics and endless late nights quickly sucked the love out of her career.
In 2018 Emma decided to call it quits, salvage what was left of her passion for advertising, and throw all the skills she had learned into her side hustle Vee Underwear. She hopes that one day Vee Underwear will not only provide products that support female health but to also create a brand platform that takes the ‘boo’ out of taboo topics such as vaginal health.
When Emma’s not writing lists (and rewriting them because her handwriting got lazy towards the end) or in the Post It-Note section of Officeworks, you’ll find her deep in an Instagram scroll, researching her next gut health diet or spending time with her favourite people. Contact Emma via LinkedIn or Instagram.
VENUE // HOUSE OF LULU WHITE
If you’re a female entrepreneur or thinking of owning your own business, this Meet Up is the perfect setting to meet other women in the same boat. This is not a networking group – we’re here to have real conversations and make real connections.
What do we mean by real? Well you know when you walk into a room and feel welcome even when you don’t know anyone? Or when you share experiences with someone and they say “me too!”? How about when you share tough times with someone and they don’t try to give you the advice to fix it but rather – they just get you. This is what happens at League of Extraordinary Women Meet Ups.
SOME RULES we’d like to point out.
1) Tickets are $25 (+booking fee), or free for League members. Now, it goes without saying that the free tickets are for League Members only, so please only select that ticket type if you are a paying League Member – League membership is $15 per month and gives you access to free Meet Ups in addition to loads of members-only content on the members portal. If you’re not a member yet then you can join via the link below, or just purchase a ticket.
2) Please only register for this event if you plan on going. I know some people will grab a free ticket and then decide last minute that they’re too lazy to go – don’t be one of these people. If you commit to something, commit to it – we want to meet you!
3) If you’ve never been to a League event, there’s a reason why we don’t use the “N” word and use the word “connecting” instead. It’s because of the negative connotation of soliciting, selling and business card swapping. Bleh, no one wants to go to an event to talk to someone for 20 minutes only to realise you’re being sucked into buying some powdered thick shakes. We are here to connect authentically and honestly – share stories and experiences, learn from each other and respect each other. Magical things WILL happen and people will seek you out to buy from you when you work from an honest heart space