Owning a high-end luxury car is every millennial’s dream. And, German brand Audi dominates the list of best luxury cars in the market. German automobile manufacturer Audi designs, engineers, produces, markets and distributes luxury vehicles. The company has a history dating back to 1910 when Volkswagen introduced the Audi brand to the United States. The name Audi is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “Audi” in Latin. The four rings of the Audi logo each represent one of four car manufacturers that banded together to create Audi’s predecessor company, Auto Union.
Tracing the History of Audi
The company launched its first car Audi Type A Sport-Phaeton, followed by the successor Type B in the same year. In September 1921, Audi became the first German automobile brand to release a production car, the Audi Type K, with left-handed drive. The Left-hand drive established dominance during the 1920s because it provided a better view of the oncoming traffic, making overtaking safer when driving on the right. In 2006, the company introduced its first SUV Audi Q7 to the US Market. The model arrived with a 350 hp 4.2-litre V8 engine with FSI direct-injection technology. That same year, it also announced its entry into the most discerning segment of the car market with the R8 mid-engine sports car, and immediately took up a position among the leaders. Audi’s interest in motorsport category began with their former company Auto Union in the 1930s. In the 1990s, the band found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America. Sportiness, pioneering technology and an evocative design lay the foundations for Audi brand’s success.
Awards & Accolades
Year after year, the company and its products have garnered awards from both national and international juries, from World Car of the Year and Best Cars to the Auto Trophy, the German Design Award and even International Engine of the Year. Recently, Audi A6 has been given a “Top Safety Pick+” rating by the Insurance Institute for Highway Safety (IIHS).
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