We have seen that when we increased the use of internet, we started to see the rise in the phishing attacks. It has become very common for cyber criminals to perpetrate the crime and imitate major brands in an attempt to trick gullible people into sharing their personal information.

In many countries, damaged reputation of the brand due to the phishing emails is a real issue. These scam emails loo genuine. However, they are not. There is a slight change in the address. We have come up with some ways a brand can prevent phishing emails from spoiling its reputation

Educate people:

Knowledge is a big power especially when you are trying to get away with the scam. It is obvious that if you have enough knowledge about phishing, you can easily prevent it from damaging your company’s name. In addition, your audience and customers should also be aware of it. It is better to start a communication with the audiences and customers and keep them informed about the existence of the scammers. Try to educate people about all those channels from where they are likely to receive phishing threats.

Take services of experts:

You can take services of experts in order to identify phishing sites. DMARC monitoring is a best way to get reports of the identified risks. For best DMARC monitoring in Australia.

The experts do the analytics of the generated reports and help the brand in avoiding potential risks associated with phishing attack

Monitor domain name registrations:

A brand should keep track of how many websites with the same domain name or nearly lookalike names have been registered. This way, the phishing attacks can be prevented. The brand can immediately report the lookalike domain name or inform customers about the domain name they should strictly stick to.

Use anti-phishing tools:

It practically seems to be impossible to keep track of every kind of scam. If you manage to monitor each and every scam, your brand can be saved from attacks. The best possible way is to such tools and software that can easily provide protection against scammers. You should never be afraid of buying various tools that can help your brand remain safe in the event of attack

Report the malicious behaviour:

It is very important to report any malicious activity that is seen anytime. A type of phishing attack is social media impersonation that is very much perilous to the brand’s reputation as these fake accounts can scam people by using the name of the well-reputed brands. Malicious behaviours that can be expected include fake messages, scam ads, offers that are too good to be true and whatnot.

Regardless of how many efforts you put in for protecting your customers from scam, there are always possibilities for scammers to play the trick. Customers should also take the responsibility to protect themselves from scammers. In most of the cases, websites with lookalike domain name or social media fake accounts are very easy to identify.

Mick Pacholli

Mick created TAGG - The Alternative Gig Guide in 1979 with Helmut Katterl, the world's first real Street Magazine. He had been involved with his fathers publishing business, Toorak Times and associated publications since 1972.  Mick was also involved in Melbourne's music scene for a number of years opening venues, discovering and managing bands and providing information and support for the industry. Mick has also created a number of local festivals and is involved in not for profit and supporting local charities.        

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