5 Promotional Products to Increase the Customer Retention

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5 promotional products to increase the customer retention

When you run a business, sales prospecting should always be on top of your mind while working out strategies to retain customers. It happens when you connect with your customers for the first time on a personal level.

Yet, achieving this is not easy. More than 40% of the salespeople say that sales prospecting is one of the most challenging parts of a sales process.

However, by gifting the right promotional product from suppliers like CustomGear.com.au, you can lay a firm foundation with existing and new customers. 

Here are five promotional product ideas to help increase customer retention and improve their experience with your organization or business.

Coffee Cups and Tumblers

Suppose you have a customer base who is avid coffee drinkers. In this case, giving them a branded coffee cup or tumbler, along with a gift card to a local coffee shop, will be a great way to keep the customers coming back to you.

Remember, even the pickiest of clients will not skip their morning coffee. By giving them a coffee mug, you will never go wrong with the retention strategy.

Cookies, Confections, and Chocolates

M&Ms, lollipops, assorted confections, and cookies make an excellent choice for promotional products, especially if you face a crowd of new clients. Turning prospects into leads and then into loyal customers will take a lot of work.

Offering them customized chocolates and candies with a note of thanks will help kick start a strong relationship with the prospects.

Once the customers experience a joyful journey with your brand, especially in the early stages, earning their loyalty becomes an easy task.

Branded Apparels

There is a reason why hundreds and thousands of fans go ballistic in sports stadiums when they get a branded t-shirt, sweater, or hoodie from the stands. Everyone loves apparel, especially when it comes for free.

What’s more, it is said that around 85% of people will recall the name of the brand if they receive one as a promotional product. Any customer that identifies your brand will most definitely reach out to your service time and again.

Branded Drink Bottles

When your goal is to increase customer retention, you cannot always wait until occasions arrive to hand out promotional products.

You can give them check-in promo products or “just because” gifts. And while choosing a check-in promo product, consider choosing useful ones like branded drink bottles. Water bottles, thermos, and vacuum flasks are products that the customers use every day, and it also serves as a keepsake of your brand.

Personalized Umbrellas

Be it summer or rainy season, the thought of going out in the sweltering sun or getting drenched in the chilly rain can make the customers instantly shudder. Why not make life easier for them by giving personalized umbrellas as your brand’s promotional product.

If you give away umbrellas, you are giving the customers a reusable and valuable tool. And, every time they use the umbrella, your brand will pop up in their mind, thereby bringing them to your doorstep often.


Remember, promotional products you pick for retention marketing do not always have to be expensive. To make the process simpler, you can divide your customers into smaller groups and select different prospective products accordingly.

Any product it may be, if you are in touch with reliable suppliers, you no more have to worry about settling for boring promotional products.